Posts Tagged ‘ Elle Macpherson Intimates ’

Bare and Bold: Elle Macpherson

Make a smooth spring forward with the new t-shirt bra collection from Elle Macpherson Intimates: Bare and Bold.

One of the most in demand styles on the market, t-shirt bras are designed to be invisible under even the thinnest fabrics.  Perfect underneath clingy tops and lightweight fabrics, t-shirt bras are made with contoured cups and without seams so they offer a clean smooth look.

 “The Bare and Bold collection of t-shirt bras uses a smooth slinky knit fabric over expertly cut moulded cups, providing the ultimate shape and support. Available in a strapless, plunge cup, push-up and underwire style with three types of briefs to select from. The Bare and Bold briefs are designed with a clever double layer fold-back to ensure the vital no visible panty line under your clothes.”

“I wanted to ensure this collection was functional and comfortable under clothes while still being desirable. Lingerie is an emotional purchase for women even when it comes to the t-shirt bra. The fit, style and look must be perfect. Bare and Bold offers the ultimate silhouette regardless of the profile you choose”, says Elle.

(above: from Elle Macpherson Intimates Bare and Bold Collection)

 Elle Macpherson Intimates gave me the Bare and Bold details on their new collection:

Q: Elle Macpherson Intimates is known for ornate/beautifully designed feminine lingerie.  Why a t-shirt bra?

EMI: Elle created her Bare and Bold collection because of high customer demand.  A large percent of the US market is driven by everyday smooth-cup t-shirt bras, so as a brand that listens to its customers we created Bare and Bold to cater to their needs.  We wanted to be able to outfit women for every occasion and to suit their every mood.  We still incorporate Elle’s feminine signature by offering styles with lace trim.

Q: Many Brands have t-shirt bras that tend to stretch out or loose their shape after a few wearings.  How does Bare and Bold retain its shape?

EMI: One of the fabric components of the line is elastane which is exceptional for elasticity.  It is a strong and durable fiber that is highly tear resistant.  Additionally, it’s important that customers properly care for their lingerie.  Hand washing is always best, but if this isn’t an option, then washing the garments in a lingerie bag is an alternative. Always line dry though-the heat from the dryer wears out the fabric.

Q: Tell me what my readers are all dying to know about: the anti-roll briefs! 

EMI: Everyone hates panty lines! Basically, there is no seam or threading on the edge of the brief, so there’s no line to show through.  Our slinky knit fabric lays flat against the skin for a smooth finish!

Q: What does Bare and Bold mean to you?

EMI: Bare and Bold is a new twist on lingerie basics. Bare because you barely feel it’s there while wearing it.  Bold because our unique design offers continuous support with the option of a fashion flare.

 Available beginning in April at Nordstrom and Bloomingdales, in black or American nude. Retail: bras start at $48, briefs start at $22.

Elle Macpherson Intimates wants you to be Bare and Bold this season!

1 Lucky winner will received a set of Bare and Bold bra and panty in the color of their choice.

To Enter:

First, if you haven’t already, subscribe to this blog. (you can subscribe VIA EMAIL at the top right of sidebar)

Second, leave a comment on this post between April 3 and April 9th telling me how you are Bare and Bold.

For additional entries “share” this on Facebook and Twitter.

Good Luck and Thanks for Reading!

Last weeks lucky winner is Julie!

Luck be a Lady

Being a Lady is finally en Vogue again with the Fall/Winter 2010 Collections.  Fashion is revisiting  the demure classic sophistication of earlier decades. Nostalgia fills the air as skirts are longer, gloves are being worn, cardigans are back, and its all about the Hourglass Silhouette. 

(Above: From Louis Vuitton 2010 FW Collection)

Is the same true in intimate apparel? Afterall, our undies are what helps to give us that Hourglass Silhouette!

With the influx of shape-wear on the market is it possible to have a bra and panties with a great fit and comfort while remaining ladylike and sexy?

I took these questions to my favorite intimate-wear designer Elle MacPherson Intimates and here is what they had to say:

Absolutely!  There’s no need to sacrifice femininity and fit when it comes to your undergarments. 

Supermodel turned businesswoman Elle Macpherson created her signature lingerie line to encompass fit, fashion, function and affordability!  

 Elle Macpherson Intimates provides women with everything they want – impeccably designed lingerie made from sensual, luxurious fabrics in the most fashion forward colors that do not compromise fit and comfort.

Our Artistry set is a perfect example.  It features tiny threaded ribbon in the bra and briefs creating a look that is really a piece of art.  Five dainty bows adorn the set to complete the feminine ladylike look.  The stretch lace and careful design offer comfort and support while giving us the ability to take the Artistry up to an E cup in the contour bra!

 

 

 

 

(above: Artistry bra and panty in Jet by Elle MacPherson Intimates)

So ladies IT IS possible to be pretty AND have the proper support!   Goodbye Bridget Jones style undies its time to wear something underneath that makes you feel as sexy as the clothing on top!

How Lucky are you ladies!  Elle MacPherson Intimates wants to help you with your Hourglass Silhoutte!

3 Lucky winners will receive a set of Artistry Bra and Panties in either Blue or Jet. (I will email winners  for their color choice and specific size).

To enter:

If you haven’t already subscribe to this blog (you can subscribe in upper left hand side of sidebar)

AND

Leave a comment on this Post (between Sept.6 and Sept. 11) and telling me how you will be a Lady this season.

(comments can be left by scrolling to bottom of post or comment icon at beginning of post at top right depending on your browser)

Thanks for reading and good luck!

Please Repost on your Facebooks and Twitter!

(last weeks winner is Ann Payne!  Congrats!)

 Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, boost the industry’s economy and put the fun back in shopping. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 10, 2010, Fashion’s Night Out will return to New York City and launch in cities nationwide to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events. Around the world, and led by fifteen international Vogue editions (Australia, Britain, China, France, Germany, Greece, India, Italy, Japan, Korea, Portugal, Russia, Spain, Taiwan, and Turkey), each country will celebrate Fashion’s Night Out on one night between Sept 7 and Sept 16, 2010. Fashion’s Night Out will be the subject of a one-hour special on CBS on September 14, 2010. For more information visit www.fashionsnightout.com, powered by QVC, or join us on Facebook and Twitter (www.twitter.com/fnonyc).

Neiman Marcus is celebrating Fashion’s Night Out in Style with Trunk Shows, DJ’s, Hors d’oeuvres, cocktails, a yogurt bar, beauty events, and much much more!

Here is a special invite for my readers to the Las Vegas Event!  Don’t forget to RSVP!